Welcome to Clarus, a Portland-based strategic marketing consultancy dedicated to helping companies grow.
At Clarus, we utilize research and analysis to illuminate the best opportunities for growth for our clients. Through collaborative engagements, we help clients develop actionable, data-driven business and product plans, and assist in moving them forward with go-to-market planning and communications.
Market Exploration & Opportunity Identification
Clarus helps clients unlock new revenue growth through the analytical evaluation of new and adjacent markets, delivering actionable insights and concrete opportunities.
Services:
Industry trend & competitive analysis
Data-driven opportunity mapping
Opportunity-to-resource gap analysis
Market segmentation analysis
Prospect identification
Product Development & Management
Clarus helps product teams pursue growth opportunities through data-based product strategies. We can assess the profitability of the current product/service portfolio, and identify and evaluate new or hidden opportunities.
Services:
Product line rationalization
Product positioning strategy
Product concept evaluation
Unresolved customer need identification
Product optimization & feature prioritization
Go-to-Market Strategy & Execution
Clarus helps clients prosecute new opportunities through the development and execution of focused go-to-market programs tuned to optimize business performance.
Services:
Pricing and financial models
Sales channels
Marketing channels
Product support
Sales and channel training
Marketing communications
Tom Seaman, principal consultant at Clarus, has helped a range of organizations serving business, consumer, and developer markets, both as consultant and executive.
Infor
Brain AG
AthleticOutlook
MLSListings.com
LiveWorld
Gupta Technologies
Microfocus
Roonga
TE Connectivity
MicroSemi
GE Aerospace Group
Intel AI Product Group
Intel Modular Innovation Group
Intel Education
Intel College Recruiting
Intel Corporate Marketing
Intel Corporate Affairs Group
Intel University Relations
Intel Digital Enterprise Group
Tom Seaman is founder and principal consultant at Clarus Marketing PDX. Tom is a 25-year marketing and product management veteran of Silicon Valley and Portland, where he has held senior leadership positions at start-ups and mid-sized technology companies, as well as Intel. He has built and led high-performing marketing and product teams in the US, Europe, and Asia.
At Intel, Tom led several global marketing initiatives to facilitate Intel’s move beyond its core PC business. Previously, he headed marketing for LiveWorld, an Apple spin-off and pre-Facebook social media pioneer; helped MLSListings.com define and create a SaaS solution to deliver one of the world’s largest real estate multiple listing services; and led the Adaptec marketing team that brought CD recording to the mainstream market.
Tom holds electrical engineering degrees from Marquette and Syracuse, and earned masters degrees in business administration and Chinese studies from Stanford.